Cooperation with InsurTech Hub Munich e.V.
Too few women are still founding companies. According to the German Startup Monitor 2021, the proportion of female founders in Germany is less than 18 percent. We want to change this and bring more diversity to the Munich startup ecosystem. We aim for a quarter of all startups in Germany to be founded by women by 2025 (#25to25). The initiative is now being supported by the Insurtech Hub Munich (ITHM), which wants to specifically promote female entrepreneurship in the future together with One Mission. For the Munich-based and globally active innovation platform of the insurance industry, this step is a further development of its diversity strategy.
The plan is to network various projects aimed at increasing the proportion of women founding companies in Munich and Bavaria, to give successful female company founders a platform to make them visible as role models, and to raise awareness of the attractiveness of founding companies in the insurance and insurance-related spectrum.
Kathrin Schwidder, member of the ITHM board and Head of Strategy and Lifetime Partner Transformation at Generali Deutschland AG, comments:
“From the very beginning, Insurtech Hub Munich has placed great emphasis on gender diversity and the promotion of female company founders. Now, with the integration of One Mission, we have once again taken this topic to a new level. As a cross-sector industry with strategic connections to a wide variety of industries, the insurance sector and the innovation ecosystem of the Insurtech Hub Munich are suitable for promoting a wide variety of business models. We are convinced that many female founders and their startups will benefit from ITHM’s formats and programs.”
“Signal effect for more female entrepreneurship”
Marlene Eder, who founded One Mission together with Vanessa Provenzano and Maike Wursthorn three years ago, adds:
“In ITHM, we at One Mission have found a perfect partner to achieve more gender diversity in the German startup ecosystem. In the ITHM’s startup programs, an average of just under 20 percent of founders have already been women. We want to significantly increase the proportion again and thus achieve a signal effect for more female entrepreneurship.”
Bruckschlögl, R. (2023, März). One Mission wird Teil des Insurtech Hub Munich. Munich Startup. One Mission wird Teil des Insurtech Hub Munich – Munich Startup (munich-startup.de)