Gender Diversity matters!

In a nutshell: What is gender diversity?

(Gender) diversity, inclusion, equal opportunities, gender pay gap – all these words show that we are not yet fully living equality. But what does diversity actually mean? Diversity means variety of people. It aims at the recognition and equal rights of all people. As a matter of fact one important dimension of diversity is gender diversity.

Why does gender diversity actually matter?

Let’s make it clear right away: We need more women in founding teams. (Gender) diverse founding teams can benefit from each other through multi-faceted mindsets as well as different experiences and backgrounds. And thus be able to lead their startup more successfully and innovatively. 

With ONE MISSION, we not only make this (unconscious) inequality more visible and actively address the key challenges female founders have. But also we want to empower female startup founders and achieve that gender-diverse teams shape the future together.

Tech startups in particular are creating digital and innovative business models that are changing entire industries for good. It is therefore all the more desirable and worthwhile that the startup teams are correspondingly heterogeneous. Only in this way the needs and desires of different target groups can be taken into account and innovations created.

Gender diverse teams lead to success!

A cognitively and demographically diverse team promotes innovation and competitiveness to respond to challenging international markets. Diversity in the team gives startups a better understanding of their own target group. All of this increases a company’s success.

Studies show that diverse perspectives, new views and approaches lead to better business results. And employees who feel valued and safe are healthier and more engaged. 

Especially when it comes to culture and background, many startups are already very well positioned. A large proportion of startups are already international at the outset. But in other dimensions, startups still have some catching up to do. In only about 33.5% of startups in Germany is at least one woman represented as a (co-)founder. Especially in the tech sector, women are still strongly underrepresented. There’s still room for improvement! 

What does our community say?

“Diversity is a crucial factor in the success of us all. Especially when it comes to which ideas and innovations will become reality in the future and improve our society and environment, the female perspective is needed on the part of female founders and investors. To increase their share, we are pursuing the #25to25 goal with partners like ONE MISSION.”

Svenja Lassen

Managing Director at primeCROWD

“Following your entrepreneurial dream and doing something great is a basic right that every person should have. Our children, our planet and our future economic wealth demand us to join forces – regardless of gender, skin color, age or background. Our reality today still has a different face. I am in to change that.”

Dr. Florian Mann

Ex-CEO at WERK1

“Getting more money in the hands of women! This is important to close the gender gaps for pay, investment and pensions. Female entrepreneurs have taken the lead on tackling these crucial social issues. ONE MISSION ensures that women are given an additional platform to be seen and heard.“

Anne Connelly

Founder at herMoney

“The more diverse a team – whether it is gender, religion, upbringing, sexual orientation – the easier it is to come up with creative solutions. Creating digital products is about solving problems, therefore it is really important to understand the benefits of diversity. We help our clients and startups we invest in to build diverse teams to reach their peak potential.”

Cassandra Jahn

Founder at Digitaleleven & Founderlake

“ONE MISSION verfolgt eine großartige Mission, die mit dem Ziel von herCAREER wunderbar in Einklang steht. Wir stehen beide für weibliches Unternehmertum ein – frei von Vorurteilen und mit einem Bewusstsein für eine gerechte Arbeitswelt.”

Natascha Hoffner

Geschäftsführer HerCareer

„Der Insurtech Hub Munich hat von Beginn an großen Wert auf Genderdiversität und die Förderung von Unternehmensgründerinnen gelegt. Jetzt haben wir mit der Integration von One Mission dieses Thema nochmals auf eine neue Ebene gehoben. Als Querschnittsbranche mit strategischen Verbindungen zu unterschiedlichsten Industrien eignet sich der Versicherungssektor und das Innovations-Ökosystem des Insurtech Hub Munich zur Förderung unterschiedlichster Geschäftsmodelle. Wir sind davon überzeugt, dass viele Gründerinnen und deren Startups von den Formaten und Programmen des ITHM profitieren werden.“

Kathrin Schwidder

Vorstandsmitglied Insurtech Hub Munich,  Head of Strategy and Lifetime Partner Transformation, Generali Deutschland AG

How to bring more diversity into your startup?